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Colombia sigue brillando en el turismo internacional con dos de sus destinos más icónicos nominados a Principal Atracción Turística de Sudamérica en 2025 en los World Travel Awards. Se trata del Santuario de Las Lajas, en Nariño, y el Parque Nacional Natural Tayrona, en Santa Marta.
Ambos destinos han sido reconocidos en los World Travel Awards desde 2018, logrando nominaciones consecutivas en la categoría de Principal Atracción Turística de Sudamérica. Este reconocimiento reafirma su impacto en el turismo regional y la preferencia de viajeros de todo el mundo.
El Santuario de Nuestra Señora del Rosario de Las Lajas, considerado una de las iglesias más hermosas del mundo, se alza sobre el cañón del río Guáitara con su imponente arquitectura neogótica. Este sitio de peregrinación y devoción ha fascinado a visitantes por siglos, destacándose por su historia, su iluminación nocturna y su ubicación en plena naturaleza. Sobre este destino turístico, datos de 2018 indicaban, además, que este importante sitio de turismo religioso en Nariño atraía cerca de 900.000 visitantes anuales.
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Por otro lado, el Parque Tayrona, que recibió aproximadamente 630.000 visitantes en los primeros ocho meses de 2024, es un paraíso de biodiversidad en la costa caribeña. Con sus playas cristalinas, senderos en la selva y la presencia de comunidades indígenas Kogui, este parque es un tesoro natural y cultural. Su riqueza ecológica y sus paisajes lo han convertido en uno de los destinos más visitados del país.
Las dos maravillas colombianas competirán por el reconocimiento con algunas de las atracciones más emblemáticas del continente. Entre los nominados están los impresionantes Angel Falls en Venezuela, el árido pero majestuoso Desierto de Atacama en Chile, el icónico Cristo Redentor en Brasil y la famosa Ciudad Mitad del Mundo en Ecuador. También figuran destinos naturales de gran impacto como las Cataratas del Iguazú, compartidas entre Argentina y Brasil, el Glaciar Perito Moreno en Argentina, el Parque Nacional Torres del Paine en Chile y la legendaria ciudad inca de Machu Picchu en Perú.
Estas nominaciones refuerzan la posición de Colombia como un destino turístico de clase mundial, entre otras, porque ambos lugares compiten con verdaderos íconos del turismo sudamericano.
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