PlayStation ahora creará películas basadas en sus videojuegos
La empresa le apostará a hacer su propio contenido audiovisual más allá de los juegos.
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PlayStation reveló recientemente la creación de un nuevo estudio que se enfocará en el desarrollo de películas y series de televisión basadas en sus franquicias más famosas, el nombre es PlayStation Productions.
En una entrevista con el medio estadounidense The Hollywood Reporter , dieron a conocer que el área será dirigida por el antiguo vicepresidente de marketing Asad Qizilbash y supervisada por el presidente de Playstation, Shawn Layden.
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Según los directivos, la decisión se tomó al ver y comparar el éxito que recientemente han tenido las películas basadas en cómics.
También comentaron que existía una ventaja al usar sus propias franquicias en vez de otorgar derechos. “Estamos más familiarizados [con el tema], pero también sabemos qué es lo que la comunidad ama”, explicó Qizilbash.
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Lea también: ¿Netflix de videojuegos? Sony y Microsoft se alían para desarrollar nueva plataforma
Respecto al trabajo de producción afirmaron que PlayStation Productions se creó también para “controlar el proceso de elegir el director, los actores y guionistas correctos”.
Otro de los directivos de PlayStation, Tony Vinciquerra, habló con IGN sobre el tema y anunció que uno de los primeros videojuegos en ser adaptados será el clásico Twisted Metal. Este en especial está pensado para ser una serie televisiva.
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A la fecha, las películas basadas en videojuegos han tenido mala fama con unas cuantas excepciones. La propuesta de esta nueva entidad es la posibilidad de crear producciones que sean fieles al material original.
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