Inteligencia artificial, la clave para las ventas en redes sociales
Colombiamoda presentará el primer asistente virtual del país.
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Este año, Colombiamoda abrió un espacio en el Pabellón del Conocimiento para presentar ‘Sails’, el primer asistente virtual de Colombia que usa inteligencia artificial para automatizar las ventas a través del chat.
Vea también: El color y el grafismo de Custo Barcelona abrieron Colombiamoda 2018
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Laura Anchico, directora de Sails en Colombia y expositora en Colombiamosa, habló en La Nube de BLU Radio sobre cómo funciona el asistente virtual y la importancia de la inteligencia virtual.
“Sails es una compañía tecnológica. Descubrimos que en Colombia las personas estaban comprando bastante a través de las redes sociales, pero las marcas tenían que invertir mucho tiempo en chatear. Por eso, creamos un asistente digital y usamos inteligencia artificial para automatizar ese proceso y hacerlo mucho más eficiente”, señaló.
Los emprendedores de la moda están en un sector clave para vender por redes sociales, debido a que estas son una vitrina fundamental para exhibir su producto. Los negocios deben complementar la tienda física con la virtual, en otras palabras, deben apostarle a la transformación de su negocio. En conclusión, se trata de ser creativos no solo desde el diseño del producto, sino también desde el canal de ventas.
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