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Una gran polémica se ha originado en el país por cuenta de un listado de perfiles de personajes en redes sociales, que ha sido desarrollado por la firma Du Brands para la Consejería de Comunicaciones de la Casa de Nariño.
En los listados, que se han ido conociendo paulatinamente en redes sociales, aparecen las cuentas de personajes como Gustavo Petro, Sergio Fajardo y cuentas oficiales, cuyas publicaciones se califican como positivas, negativas y neutras.
Señor @IvanDuque, para que necesita mi número de cédula? pic.twitter.com/v7xHGr36R3
— Nicolás Petro Burgos (@nicolaspetroB) August 27, 2020
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En diálogo con BLU Radio, el director de comunicaciones de la Presidencia de la República, Hassan Nassar, dijo que no se trata de perfilamientos, sino de monitoreos.
“No se trata de perfilamiento, son monitoreos, dentro de la estrategia de comunicaciones de cualquier marca. La Presidencia de la República es una marca, tiene unos contenidos, una agenda de gobierno. Se hace monitoreo sobre cuáles son los temas y si estos están en un tono en negativo, positivo y neutro”, manifestó.
Añadió que esa herramienta de Du Brands ya no se usa hoy en día, sino en 2019, y sobre la petición del número de la cédula de los influenciadores, Nassar manifestó que se trató de una petición que hizo la Fundación para la Libertar de Prensa, FLIP.
Escuche las declaraciones completas de Hassan Nassar:
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