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La compañía automotriz Renault ha dado un paso clave en su operación en Colombia. Con una inversión de 100 millones de dólares, la empresa inició el ensamblaje del Renault Kwid en el país, un modelo que hasta ahora solo se fabricaba en Brasil.
La ensambladora Sofasa, ubicada en Envigado, Antioquia, será la encargada de producir este vehículo, con un objetivo ambicioso: alcanzar las 200 unidades diarias a partir de julio de 2024.
A lo largo de los últimos años, el Renault Kwid ha ganado gran popularidad en el mercado colombiano. Desde 2019 hasta el año pasado, se comercializaron 42.000 unidades en el país.
Más allá del mercado local, Renault busca convertir a Colombia en una base de exportación para este modelo. Según Ariel Montealegre, presidente de Renault Sofasa, los vehículos ensamblados en Envigado serán comercializados en México, Ecuador, Venezuela y Perú, consolidando la presencia de la marca en América Latina.
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"Es un honor porque realmente es una apuesta de Renault en Colombia en un momento en que la industria atravesaba dificultades. En 2023, decidimos invertir 100 millones de dólares para industrializar el Kwid con el objetivo de convertir a Sofasa en una plataforma de exportación", explicó Montealegre.
El sector automotriz en el país ha mostrado señales de recuperación. En el primer trimestre de 2024, Renault lideró las ventas en Colombia, con más de 7.000 vehículos comercializados en ese período.
"El mercado se viene recuperando respecto al año pasado. Nuestro objetivo es cerrar 2025 con más de 220.000 unidades vendidas en Colombia", aseguró Montealegre.
El ensamblaje del Renault Kwid en el país representa una oportunidad para la generación de empleo y el crecimiento de la industria automotriz, consolidando a Colombia como un punto clave en la producción y exportación de vehículos en la región.
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