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Este martes, 29 de octubre, Nubank inició un nuevo capítulo de negocios en Brasil. El colombiano David Vélez quien fundó esa empresa anunció el inicio de NuCel, el futuro de los servicios de telefonía móvil en ese país.
Así es como el empresario buscará conquistar otro gran mercado de la región, usando la misma estrategia de Nu.
"Los planes de telefonía móvil en 2024 nos recuerdan a los productos bancarios de 2014: complejos de entender, llenos de asteriscos y burocracia para 'retener', y a menudo no diseñados con el cliente en el centro de su estrategia", sostuvo Vélez.
NuCel fue creado para simplificar la vida de los usuarios con planes flexibles y sin fidelización en Brasil. Los clientes de NuCel tendrán acceso a beneficios que forman parte del ecosistema Nubank, como Caixainhas Turbo, una herramienta que permite ahorrar dinero de forma personalizada, con una rentabilidad del 120 % del CDI.
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A los clientes de Ultravioleta y Nubank+ (servicios bancarios en Brasil) se les liberarán GB adicionales automáticamente si su asignación de datos se utiliza en su totalidad.
NuCel estará disponible inicialmente solo para dispositivos con eSIM, con una activación 100% digital.
Hay tres opciones de planes:
El pago se realizará mediante cargo en la tarjeta de crédito de Nu. En la fase de prueba inicial, solo estarán disponibles algunas funciones. Luego de este paso, todos los beneficios y funciones estarán habilitados.
Todos los planes incluyen:
NuCel tendrá cobertura del 93% del territorio de Brasil y conexión 5G de alto rendimiento. Cabe señalara que por ahora, este servicio no está disponible para Colombia.
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En Colombia la utilidad neta de Nu ajustada del segundo trimestre de 2024 aumentó a $563 millones con un ROE ajustado anualizado del 33%, en comparación con una utilidad neta ajustada de $263 millones en el segundo trimestre de 2023.
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