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El Día del Amor y la Amistad en Colombia se ha consolidado como una de las fechas más importantes del país, impulsando el mercado con un crecimiento significativo cada año. Esta celebración refuerza los lazos entre parejas, amigos y familiares, y genera una alta demanda de productos y servicios, especialmente en el comercio electrónico, que ha ganado gran relevancia en el país.
Según Fenalco, los colombianos suelen gastar un promedio de $100.000 en regalos tradicionales como chocolates, ropa, calzado y flores. Tiendanube, plataforma de comercio electrónico, destaca que las categorías más vendidas antes de la festividad incluyen relojes, lencería y pulseras, con tiendas de moda, salud-belleza y electrónicos siendo las de mayor impacto en ventas.
Bogotá es la ciudad líder en compras en línea para esta celebración, con un gasto promedio de $186.683, seguida por Antioquia y Valle del Cauca. Además, las compras a través de celulares y redes sociales se han convertido en las preferidas. Según Tiendanube, las ventas relacionadas con la festividad han aumentado un 37 % respecto al año anterior, con un crecimiento del 22 % en facturación.
Los regalos favoritos para esta fecha incluyen una variedad de opciones como chocolates, ropa, flores, cosméticos, tecnología y viajes. El Día del Amor y la Amistad no solo fortalece relaciones, sino que representa una oportunidad económica para quienes buscan generar ingresos adicionales o expandir sus negocios.
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