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El intercambio de regalos conocido como “Secret Santa” o “amigo secreto” es una de las tradiciones más queridas durante la Navidad , especialmente en Colombia. Este juego, que se practica tanto en el ámbito familiar como en el laboral, asegura que cada participante reciba al menos un obsequio , promoviendo la unión y la alegría características de esta época del año.
Elegir el regalo ideal para un amigo secreto puede ser un desafío, pero, según un experto, centrarse en los intereses y la personalidad del destinatario siempre es una estrategia acertada.
La compra de regalos en Navidad no solo es una actividad cultural, sino también un factor clave en la economía del país. Según un reciente informe de Kantar Insights, el 18 % de la prima navideña de los colombianos se destina a la adquisición de regalos. Además, el estudio revela que el 59 % de las personas asignan un presupuesto de hasta $800.000 para esta actividad.
En cuanto a la cantidad de obsequios, el 48 % de los encuestados planea entregar menos de seis, mientras que un 45 % prevé regalar entre seis y quince artículos. Las categorías más populares incluyen ropa, juguetes, accesorios, perfumes y artículos de cuidado personal.
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